Antica Formula unveils cocktail competition

Lisa Riley

Hi-Spirits has launched a cocktail competition in a bid to showcase Italian vermouth brand Antica Formula.

The competition will involve bartenders from across the UK creating their own aperitivo recipe based on Antica Formula, and demonstrating their knowledge of the red vermouth’s heritage and character.

The shortlisted finalists will be invited to compete at four regional events in Scotland, London, the North West and the Midlands, where they will be asked to make three Antica Formula-based cocktails, as well as creating the recipe they originally submitted.

Judged by a panel lead by brand ambassador Nicola Branca, the finalists would be awarded points for drinks that reflected “the tradition and strengths” of Antica Formula, as well as the contestants’ technical skills and consistency, said the UK distributor.

“We’re not only inviting the UK’s top bartenders to show that they can make the classics expertly and consistently, but also that they have the skill and ingenuity to create an aperitivo of their own,” said MD Dan Bolton.

Each of the regional winners will be invited on an exclusive VIP trip to Milan to visit the Fratelli Branca Distillery, where Antica Formula is still made to the original 1786 recipe.

The competition opens on 1 May and entrants have until 31 July to enter their aperitivo recipe online, with regional finals held between 4 and 8 September. 

 

 

 

 

Related Articles

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility

What are the 2nd and 7th letters of this word?: INVENTOR

Text size

Desktop Site | Mobile Site
Close message