Boutinot has unveiled a ‘statuesque’ look for its Fazzoletto Barbera Rosso – a partial passito style from northern Italy.
The revamped bottles will be available from the end of this week featuring new black and white labels with images of famous Italian sculptures on, including Michelangelo’s David, Augustus Caesar from the Prima Porte and the Statue of Abundance at Trevi Fountain.
In a nod to the tipple’s name - Fazzoletto translates as red neckerchief and was originally a local term for members of the partisans of the Garibaldi Brigade formed during WWII to fight for the liberation of Italy - each statue models a red neckerchief.
A mini ‘fazzoletto’ has also been tied around the neck of each bottle.
Produced by Piemonte co-operative and Barbera specialist Araldica, a long-term partner of Boutinot, Fazzoletto Rosso 2015 has been available to the UK off-trade via Boutinot since last year (rsp: £12).
The new look reflected the wine’s “spirit of rebellion” against old-fashioned wine conventions, said Araldica’s commercial director, John Leech. “It’s a wine that’s designed to disrupt,” he added.
To create a sweeter, richer and softer style wine, Fazzoletto is made with Barbera grapes that have been left on the vine for nearly a month after the main harvest to “perfectly sun dry”, said Leech, adding consumers were increasingly looking for such styles.
These days, ‘fazzoletto is known throughout Italy as a symbol of freedom and rebellion.
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