EU-Canada trade deal to benefit Scotch

Lisa Riley

Scotch whisky

The Scotch Whisky Association (SWA) is joining a ‘high-level’ mission to Canada as part of a strategy to increase exports of Scotch Whisky to the country.

The mission, led by European Commissioner for Agriculture and Rural Development Phil Hogan, follows MEPs voting in favour of the EU-Canada Comprehensive Economic and Trade Agreement (CETA) in February, which when implemented will bring a range of market access benefits and pave the way for further success by reducing the number of barriers to entry.

The visit provided a chance for the trade body to ensure the benefits of CETA would ”quickly become a reality” for Scotch Whisky, said SWA head of Americas market access, Siobhan Sellers.

“The market access improvements contained within CETA will contribute to the economic growth of not only the UK, but also of Europe as a whole,” she added.

Canada is Scotch Whisky’s fifteenth largest market, with exports worth around £74m by customs value a year, according to SWA.

And, with the Scotch Whisky industry supporting 40,000 jobs in the UK and adding value of £5bn annually, any boost from CETA would be good for the entire UK economy and export success,” said Sellers. 

Benefits of CETA for Scotch Whisky would, according to SWA, include fewer internal trading restrictions, a level playing field for intellectual property rights for EU products in Canada and removal of the market-distorting effects of the Canadian liquor boards.

In addition to the main objective of the mission, which is taking place now, the SWA said it would also take the opportunity to discuss with UK officials the need to ensure benefits obtained through EU negotiations were secured and act as a helpful benchmark to push for further trade liberalisation after Brexit.







Related Articles

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility

What are the 2nd and 7th letters of this word?: ACCOUNTING

Text size

Desktop Site | Mobile Site
Close message