Halewood Wines & Spirits has made an investment in micro-distillery The City of London in its latest move to grow its craft portfolio.
The City of London Distillery, which will continue to operate independently as part of the deal, will benefit from the additional routes to market the link with Halewood would provide, alongside support in marketing and promoting of the smaller company’s brands, which comprise City of London Dry, Old Tom, Sloe Gins, Christopher Wren and Square Mile.
The gins would complement Halewood’s existing portfolio of handcrafted premium gin brands, including Whitley Neill Gin, Liverpool Gin and the newly launched Marylebone Gin, said group ceo Stewart Hainsworth, adding the City of London Distillery had a “distinctive offering in a busy market”.
“With our focus on craft, The City of London Distillery’s MD and master distiller Jonathan Clark’s unique proposition and passion for traditional high grade distilling caught our eye and we’re looking forward to supporting him in expanding his premium portfolio.”
Clark said the Halewood investment would give the capital-based distillery the opportunity not only to continue ”experimenting and perfecting” its existing gin portfolio, but also to expand its reach throughout the rest of the UK and internationally.
The investment is the latest strategic move from Halewood to tap the craft trend. It follows other recent distillery investments including Cork Distillers - the producer of The Pogues Irish Whiskey, and Liverpool Gin, which involved “significant” investment in a new state-of-the-art distillery at Halewood’s site in Merseyside and the imminent build of a new organic whisky distillery in North Wales.
Halewood also recently ventured into craft beer with the acquisition of Cumbria’s Hawkshead Brewery, which also continues to operate independently.
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