Broadland Wineries to introduce 57 new wines at London Wine Fair

Jo Gilbert

Broadland Wineries is due to launch a major new tranche of wines at the London Wine Fair (LWF) as part of a transformation from contract packing company to a “total solution” provider. 

Producer, importer and supplier, Broadland Wineries, will be introducing 57 new wines to the UK market at May’s LWF, ranging from Prosecco to Argentinian Malbec and a complete overhaul of its Australian range.

The new launches will be added to the current portfolio - a mixture of own-range branded wines bottled in the UK, agency wines, and imports from nine countries.

The move follows a period of rapid change for the company, marking a change in focus from packing and bottling to providing blending, sourcing and packaging solutions from “vineyard to glass”.

In the last two years, the company has introduced 101 new branded products and 52 private label lines.

From 20% growth YOY over the past decade, the company says it has also been able to reinvest significantly in its winery operations, installing three new bottling lines in the past four years, new stainless steel tanks and a new inert gas management system.

Ben Cameron, marketing manager, added: “Broadland is no longer a contract packing operation – we can blend, package, design and distribute wine whilst enjoying the lowest cost base in the UK. We have achieved ambitious growth targets by focusing on delivering superior service, quality and value to our customers.”

Managing director, Mark Lansley’s plans for future growth are ambitious.

From posting £58m annual turnover last year, the company is aiming to increase that to £250m annually by 2025.

It plans to achieve this by focusing on expanding its operations in the US and Nordic countries.

The new wines have been curated by Arabella Woodrow, MW at Broadland Wineries, who looked at quality, value and consumer enjoyment taste profiles.

Broadland’s LWF stand will be divided into two separate areas, aimed at off-trade and on-trade buyers, showcasing around 160 wines from 21 wineries.

 

 

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