Halewood and Pernod Ricard show commitment to flavoured spirits

Lisa Riley

The trend for flavoured spirits is showing no signs of slowing down with further launches this week from Halewood and Pernod Ricard UK.

Halewood Wines & Spirits has expanded its craft spirits collection JJ Whitley with a nettle-flavoured gin, while Pernod Ricard has added a lime variant to its Absolut vodka portfolio.

Inspired by English country gardens and hedgerows, the new JJ Whitley expression has a heavy herbaceous aroma accompanied with a light but zingy kick, bound together with a gentle sweetness.

It comes with a 38.6% abv, with the small batch available now online on Master of Malt in a 70cl format priced £18.95.

The quality and innovation of the crafted liquid, which marks the fifth tipple under the JJ Whitley umbrella, had been created to celebrate the brand’s “rich rural heritage and fondness of seasonal flavours”, said a spokesperson.

Launched in spring last year, JJ Whitley includes two gins - London Dry and Elderflower, alongside a vodka duo comprising Potato and Rhubarb variants.

Also available from this week across the on and off-trade, Absolut Lime (rsp: £18.75) is being rolled out nearly 30 years after the introduction of Absolut Citron, with the latest edition developed to provide an additional option to consumers looking for a refreshing tipple during the summer season.

Harpers Wine & Spirit is today mapping out gin’s future at the third Think Gin event in London, where it will be looking at the rapidly changing category, which is in flux, with garnishes, brands and craft distillers, styles, flavoured gins, premium tonics, newcomers and established brands aiming to put their stamp on an increasingly saturated marketplace.

 

 

Related Articles

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility

What are the 4th and 5th letters of this word?: POSSIBLE

Text size

Desktop Site | Mobile Site
Close message