Matthew Clark swells craft beer range by 100

Jo Gilbert

Matthew Clark has updated its boutique beers list to reflect “booming” beer sales and the shifting allegiances of beer drinkers.

The rude health of the craft beer segment has been backed up by recent portfolio movements at the on-trade distributor, which has announced it is swelling its boutique beer range by 100 new listings this year.

The styles getting the most attention are perhaps IPA and Pale Ale.

A rise in the number of people guzzling these closely-related styles has led the distributor to bump up its premium offering to include 40 IPAs and over 30 Pale Ales.

One in every four beers sold at Matthew Clark is now wither an IPA or a Pale Ale.

A general thirst for craft styles has driven the expansion, bringing the total number of beers in the portfolio to 270 from 14 different countries.

The new brochure includes premium, speciality ales and over 50 lagers and Pilsners, in response to a 107%in sales of lagers.

A rise in younger millennials consuming premium world and craft beers has also led the company to introduce more “niche” styles, such as Gose beer, which is known for its lower-ABV and sour flavours.

The new Gose beers have been sourced from California brewery, Sierra Nevada, and Somerset brewers The Wild Beer Co.

Matthew Clark said sales of beer have being “booming” over the past year.

Sales of speciality draught lager rose by 60.3%, while a growing demand for global draught larger saw sales rise by 24% over the same period.

A number of international breweries have joined the range, including wild-west inspired North Carolina brewery, Lonerider, and independent New Zealand brewers, the Yeastie Boys.

Keeping abreast of the thirst for provenance and locality, Matthew Clark also added 10 new UK breweries including Welsh brewery Tiny Rebel from Newport, and Bellfield from Scotland, which produces only Gluten Free beer.

Justin Wylde, category manager for beer, cider and softs said: “Now, more than ever, we’re seeing customers demand a choice of beers wherever they go, whether that’s for Spanish beers in a tapas restaurant, or local beers in every local pub. Nine in 10 consumers are interested in learning about different styles of beer, so we want to make it easy for operators to provide a range of options.”

 

 

 

 

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