The trajectories of craft and low ABV have combined to produce the UK’s first dedicated low alcohol brewery.
Big Drop Brewing Co. is continuing to expand following the launch of its Chocolate Milk Stout into the UK market last year.
Its follow-up is a Citrus Pale Ale, which is available through alcohol free beer specialist Dry Drinker.
Big Drop Brewing Co., is the UK’s first brewing company dedicated specifically to making <0.5% ABV beer.
Low alcohol on the rise
According to the William Grant & Sons 2016 Market Report, the low-to-no alcohol trend is gaining momentum.
Consumption is down 19% in volume since 2004, and declining levels are most notable among health conscious milennials.
Beers companies like InBev have also said that 20% of their sales by 2020 with be low-to-no alcohol.
Responding to the rising demand for lighter styles, Big Drop Brewing Co. founder Rob Fink, said he aims to maintain flavour and taste profiles while providing low alcohol alternatives.
“With recent reports that sales of zero- and low-alcohol beer are rising at four times the rate of the overall beer category it’s an exciting time to be launching our second beer and provide drinkers with a credible choice of low alcohol beers,” he said.
As well as a rise in interest in low alcohol beer, styles which are often considered craft are also on the rise – such as IPA.
In choosing an IPA for his company’s second beer, Fink added: “The call for a pale ale came through loud and clear. We used the same processes to manage the alcohol level and maintain the intensity of flavour, through the treatment of the yeasts and malt used, and the resulting Citrus Pale Ale provides another great quality, low alcohol beer with real depth.”
Created in Bermondsey, London by brewer Johnny Clayton, Big Drop Citrus Pale Ale has a large fruit juice aroma with lime, grapefruit and a hint of spice.
Big Drop Citrus Pale Ale is available in 330ml bottles with an RRP of £2.49 (based on a case of 12 or 24 bottles).
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27 Apr 2017