Jerry Lockspeiser: Marketing - saint or devil?

Two packets of Paracetamol, both 500mg and 16 in a box, with the same usage instructions. Both Boots brands. The pills in the red and white box are in tablet form. It costs 25p. The pills in the classier blue and white box are caplets – tablets in capsule shape with a groove in the middle. It costs 49p.

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