Twitter campaign #HotCraftSpirits returns for second year

Lisa Riley

Twitter campaign #HotCraftSpirits - aimed at crowning the UK’s top craft spirit - has returned for the second year running.

The push, first launched last year by Clarity Comms to help raise the profile of small batch producers, kicked of this week inviting all independent spirits to take part by claiming their distillery on an interactive map, and feature on the Twitter-powered leader board.

Consumers are then encouraged to vote for their “most loved” craft spirits brand by tagging their favourite distillery on the social media site, along with the #HotCraftSpirits hashtag.

The 2016 campaign, which ran in partnership with online drinks retailer 31Dover.com, saw 20,447 consumers vote for 65 distilleries, with 50,000 expected to vote this year, said Clarity Comms, adding it was in the process of finalizing a retail partner for this year’s push.

Last year’s winner, vodka brand Jelley’s, said the win and subsequent listing with 31Dover.com, had boosted its sales “more than marginally”.

“I would encourage all craft distillers to get involved as it’s a great way to get your product in front of new audiences,” said founder Ben Jelley. the business had noticed a “significant rise” in consumer awareness following the competition, he added.

Clarity Comms said it had been “overwhelmed” with the response to the 2016 campaign.

“We were keen to show the huge potential social media can offer smaller businesses and with more than 20,000 votes, participation of 65 distilleries and over one million people reached, the campaign smashed our expectations,” said co-founder Jason Navon.

This year’s voting will close at midnight on Tuesday 6 June.

 

 

 

 

 

Related Articles

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility

What are the 1st and 2nd letters of this word?: APPARENTLY

Text size

Desktop Site | Mobile Site
Close message