WSET to use LWF as platform to put its ‘qualifications in context’

Lisa Riley

The Wine & Spirit Education Trust (WSET) is to focus on putting its ‘qualifications in context’ at this year’s London Wine Fair (LWF) for the first time.

At the event next month, WSET will be hosting a series of workshops in a pop-up classroom - run by certified educators - to not only give visitors a taste of the full range of courses on offer, but also to highlight how this new knowledge can be applied in the trade to benefit both individual and the business.

The key focus of the sessions would be on “upselling”, with an emphasis on demonstrating how WSET courses could help develop “this important skill” to make a “significant difference” to profit margins.

“Pushing fine wines and spirits can seem like a daunting proposition, but the power of knowledge will increase staff’s confidence and enthusiasm enabling them to upsell to guests with honest conviction, which undoubtedly increases sales,” said the WSET.

Educating on the main wine and spirit styles, from base ingredients and key regions to factors affecting aroma and flavour, would give staff the ability to encourage customers to see the benefit in choosing a higher quality drink over a house pour, despite the higher cost, it added.

In addition, the LWF marks the time WSET’s flagship WSET School London releases its course schedule for the year.



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What are the 3rd and 7th letters of this word?: READERSHIP

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